Business growth consulting
Finding the next opening and getting good ideas moving.
Signal received.You found the quiet corner of the universe.
Associate Director, Product Marketing
As Associate Director, Product Marketing at Wolters Kluwer, I led TeamMate Risk & Compliance messaging and sales enablement for global expansion.
The work
I aligne product, sales and executive teams around a shared enterprise narrative, then develope enablement for complex buying cycles. The aim: a clear central value that teams could use across different markets and stakeholder conversations.
What I take forward
Scale — connect product and buyers.
A message becomes real when other people can use it. The product story, sales conversation and buyer’s understanding need to reinforce each other as the scope grows.
Director of Sales & Marketing
At StandardFusion, I built the sales function and expanded into sales and marketing leadership, developing the commercial experience as the company moved upmarket.
The work
I built the team, sales stages, pipeline reviews, forecasting rhythm and playbooks. Positioning and digital presence developed alongside them. Product-led and sales-led approaches served different buyer needs, with one goal: remove friction from the next useful step.
What I took forward
System — build the commercial experience.
Growth requires more than a campaign. Team capability, positioning and the buyer’s experience have to develop together. Relevance, trust and timing still matter as channels change.
Channel Development Manager
As Channel Development Manager at IT Glue, I built partnerships and expanded into MSP communities across North America through trusted peers, associations and partner groups.
The work
I built relationships with MSP associations and enterprise partner groups, contributing where people already learned and made decisions together. Market understanding, useful conversations and commercial execution worked together: give something useful before asking for attention.
What I took forward
Community — earn trust through partnerships.
Markets are communities before they are funnels. I carried forward a practical habit: connect strategy with the people and relationships that make a market work.
Territory manager
Turning “how does this work?” into “I’ve got this.”
Brand campaign ambassador
A good demo, a little curiosity, and a conversation worth having.
English teacher
Learning a new world while teaching a familiar language. World travel, the hard way—one classroom at a time.
Assistant mechanic & sales representative
Big machinery, hard work, and a bit of elbow grease.
Level 1 IT technician
Where a love of technology became a love of keeping things running.
Connected areas of experience—and one frontier I’m actively exploring.
01 / CURRENT EXPLORATION
AI Development & Operations
Build and test tools and coordinated agents around real work. Keep evidence, permissions and human judgment visible as the capability grows.
02 / INDUSTRY
GRC & Assurance
Understand how governance, risk, compliance and audit connect. Turn controls and processes into a clearer picture for the people making decisions.
03 / GROWTH
Product-Led Growth
Let the product demonstrate its value. Connect discovery, onboarding and adoption with the context and support a buyer needs to move forward.
04 / MARKET
SaaS Marketing & Demand Generation
Connect product positioning, content, partners and digital channels around one buying conversation. Make each channel useful at the right point in the journey.
05 / PEOPLE + PRACTICE
Sales Leadership & Execution
Build the team and the operating rhythm: coaching, pipeline reviews, forecasts and clear next steps. Keep strategy close to the conversations and work that move it forward.
06 / MESSAGE + MOTION
Positioning & Go-to-Market
Make the value clear, then help it travel. Connect buyer needs, product direction and sales enablement around a message people can use.